Job Type: Full-time or contract

Location:

HQ or remote in our nexus states (Arizona, California, Colorado, Florida, Georgia, Hawaii, Iowa, Massachusetts, Maryland, Missouri, North Carolina, Nebraska, Nevada, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Utah, Virginia and Washington)

Company Overview:

The Arbinger Institute is a fast-growing training and organizational development company. We help leaders, teams, and organizations build positive, more rewarding and more productive workplace cultures through a change in mindset. We work with organizations of all sizes across a broad spectrum of industries including manufacturing, technology, non-profits, healthcare, law enforcement, finance, and the federal government, to name a few.

Arbinger has been named a Top Workplace by the Salt Lake Tribune for three years running (2020-22) and is a 2022 recipient of the HIRE Vets Medallion Award for our commitment to hire, develop, and retain our United States veterans.

Position Overview:

We are seeking a Head of Product Marketing to build out the product marketing function in our organization. We’re looking for a passionate storyteller who will bring experience and creative thinking to our fast-growing marketing team. You’ll work at the intersection of product, marketing, sales, client services, customers, and content as you create meaningful product messaging, and solution packaging and help develop future product direction and strategy. Successful outcomes include driving product awareness, engagement, and adoption in the market as well as assisting sales enablement internally.

At Arbinger, we work with an outward mindset, considering the needs, responsibilities, and challenges of each person. Self-accountability, communication, and a willingness to be helpful are in the fabric of our culture. You will need to be highly self-motivated and highly accountable for your impact on others.

As our Product Marketing Manager, you will:

• Be the (SME) subject matter expert in Arbinger’s product offerings, markets, competitors, and ideal customer profiles
• Work in conjunction with the GTM (go-to-market) team to develop short- and long-term product marketing strategies - looking at how we position, price, launch, and promote products/services - both internally and within the market
• Help package products and services as well as develop a product roadmap strategy in conjunction with the Product team
• Enable the GTM team with the information they need to market and sell products/services including assets such as course descriptions, sales decks, sales sheets, FAQ information, testimonials, ROI data, and business impact
• Collaborate closely with Sales, Creative, and Product teams to create collateral and tools with clear, consistent messaging that aligns with Arbinger’s brand
• Develop or manage the creation of product collateral that aligns with the buying process and customer journey
• Develop and manage market research and competitor analysis
• Analyze, understand, and represent the voice of the customer throughout the product development lifecycle
• Collaborate with enablement team - evaluate Arbinger’s existing assets and identify gaps in marketing and sales collateral
• Work closely with the GTM team to build and orchestrate successful product launches
• Drive customer engagement/brand loyalty through integrated products/services
• Define and measure campaign success metrics

To be successful in this role, you will need:

• 7+ years of B2B product marketing or related experience
• Excellent written and verbal communication skills
• Strong project management skills and knowledge of Asana are helpful
• Self-motivated and proactive problem-solver
• Able to work and communicate effectively with leadership, remote team members, and customers
• Understanding of ABM & SEO principles
• Quantitative analytical ability to make data-driven decisions
• CRM and MAP experience, Salesforce and Pardot preferred

Job Requirements:

You will need to meet the Internet speed requirement of 50 Mbps download and 5 Mbps upload speed (recommended 100 Mbps download and 20 Mbps upload). If you don't know what your download and upload speeds are, you can take a speed test online at speedtest.net or Google "test internet speed".

Arbinger pays remote employees a set monthly reimbursement to cover internet expenses.

It is Arbinger’s policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. Arbinger’s policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. In addition, Arbinger will take affirmative action for minorities, women, covered veterans, and individuals with disabilities. If you need assistance or accommodation during the application process because of a disability, it is available upon request. Arbinger is pleased to provide such assistance. No applicant will be penalized as a result of such a request.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• How many years of B2B product marketing or related experience  do you have?
• Do you have CRM and MAP experience?

Work Location: Remote

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