Head of Market Development (Global Respiratory and Immunology)

Location - Gaithersburg/Wilmington (US)

Job Summary:

As the Head of Market Development you will be the cross-functional head of delivering a comprehensive global PRECISION strategy and drive detailed execution across the major global markets.

PRECISION reflects AstraZeneca’s outstanding dedication to fundamentally improving the lives of people living with severe asthma by creating an environment where patients routinely receive the right care at the right time, in the most appropriate setting. Through PRECISION, we are working with global and national respiratory experts from clinical practice, patient advocacy groups and the payor and policy environment, to accelerate patient referrals, build clinical capabilities, expand healthcare system capacity and evolve healthcare policies.

Overall responsibilities of position:

• Leading the Respiratory Bx market development strategy
• In partnership with the Precision Market Development Medical Director; develop global Precision healthcare change strategy and drive implementation of core deliverables e.g. early identification/ screening programs, optimizing clinical pathways and evidence generation.
• Build, develop and co-ordinate Precision global/ local teams; bringing together relevant operational/ leadership teams to ensure global delivery of the program.
• Proactively identify high impact/ quick wins in addition to building a long-term strategy to healthcare delivery reform in target geographies; highlighting opportunities and barriers to implementation (technical, infrastructure, policy and legislative)
• Engaging with Key External Experts (KEEs) to gather input to inform the strategy and activities plan including advocacy development
• Lead and implement activities to drive and deliver global outstanding performance across markets.
• Participate on the Global Brand Team to include a detailed and well-coordinated input into the Market Development strategy and ensure close integration and magnificent execution
• Continue to drive patient centricity and innovation through all aspects
• Drive a best in class organization culture to become a respected leader in pharmaceutical industry while encouraging an inclusive high-performance environment that values and demonstrates diversity.

Marketing Strategy

• BRAND STRATEGY AND AMBITION: determines profit targets and long-term brand and biologics development - incorporating opportunities, insights and analytics, technologies, and possibilities into breakthrough strategies
• Develop AZ umbrella marketing vision based on key trends, science and opportunities, and enables leadership to communicate it
• EXTERNAL LEADERSHIP: Possesses comprehensive TA knowledge of brands and healthcare environment; identifies key insights and opportunities. Shapes and aligns clinical development programs based on insights and strategy
• Anticipate trends and market dynamics to identify compelling insights, partnering with Global and Medical to maximise understanding of market and competitors
• ECOSYSTEM: Identifies innovations and opportunities to expand business with strategic partners and collaborations to sustain competitive edge
• Identify and drive role in ecosystem; identify partner to fill any capability gaps
• Map ecosystem across value chain and identify partners to provide competitive advantage
• Scan broader healthcare ecosystem to identify potential technology, data and service partners for innovative collaborations
• Defining who to engage with in ecosystem and formulate strategies to do so across portfolio
• Cross-functional collaboration with Medical, Sales and Marketing to define joined-up approach to Customer Engagement and share insights
• ACCESS STRATEGIES: Works with extended team to deliver a sustainable pricing and access strategy for the brand including LCM (multiple indications)

Brand Plan Execution

• Articulate value proposition for single brands and across offerings for customers and AZ team
• RESOURCE ALLOCATION: Forecasts and organises a resource allocation model that supports the set ambition, addresses the external landscape, considers succession planning, short and mid-term organisational needs
• DIRECTION: Sets strategic direction and oversees brand planning and implementation, making agile shifts in execution, informed by market insights and performance
• GUIDING FRAMEWORK: Develops and evaluates progress against outcomes-based brand effectiveness guidelines with clear governance

People

• LEADERSHIP: Sets team direction, ambition and inspires the team to follow it – influencing senior management, MCs and Global Teams, Sales Teams and CFTs
• PEOPLE: Leverage’s diversity strategy and global cultural knowledge; builds a strong, diverse talent pipeline for succession and sustainable performance; builds a cohesive and collaborative team environment
• DEVELOPING OTHERS: Coaches colleagues to identify and fulfil personal development goals; provides opportunities to team members and offers support to foster growth

Education

• Bachelor’s degree is required with science expertise as preferred
• Secondary degree, e.g. MBA. PhD with science expertise (Desirable)

Experience

• Significant experience in healthcare or biopharma industry, with a strong preference for experience in the Respiratory and/or Immunology area.
• Proven experience of engaging with and demonstrating insights from external customers e.g. KEEs, prescribers, payors
• Launch experience and success
• Proven strong influencing skills and collaborator management, including at an Executive Level
• Experienced and comfortable working in a matrix environment
• Understanding of and adaptable to working variances of different countries and different cultures
• Successful experience of remote team management
• Experience to create a positive relationship with third parties as an AZ Ambassador at Board and Executive Committee level.

So, what’s next!

Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.

Where can I find out more?

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