Field Marketing Specialist Job at Crunch Fitness UDT
Field Marketing Specialist
Who We Are: Welcome to Crunch Fitness Austin! Our mission is to enrich the lives of others through the power of well-being. As a Crunch Fitness franchisee, we believe in the Company Philosophy of: Integrity, Professional, and Values Based. With over 30 years of combined successes in over a half dozen industries, our two founders guide the company with the vision of being the best place to work and work out. In this tribe, we: Work hard, Have fun, and Make history
Description: We are looking for an energetic and outgoing person to execute a marketing strategy that drives brand awareness for the Crunch Brand. You will work with a team to target businesses and consumers in your local market to drive lead generation, sales generation and to build relationships with local businesses.
The primary goal is to execute a strategic marketing plan designed to drive leads and sell membership prior to and during the opening phase of a new Crunch location. This is one of the most important roles because the Field Marketing team is the first impression the community has of Crunch Fitness!
Position Title: Field Marketing Specialist
Type: Part-time and Full-time – 12 Hours to 30 Hours per week
Compensation: Hourly (Average of $12 - $22 Per Hour) No Cap, write your own paycheck!
Mileage Reimbursement: Program based on standard reimbursement rates
Reports to: New Store Opening Director
Schedule: The Pre-Sale is open 7 days a week. The schedule of the Field Marketing Specialist will be based on Pre-Sale needs and will be consistent. Special events and weekend hours may be required to work when needed.
Requirements:
Who We Are: Welcome to Crunch Fitness Austin! Our mission is to enrich the lives of others through the power of well-being. As a Crunch Fitness franchisee, we believe in the Company Philosophy of: Integrity, Professional, and Values Based. With over 30 years of combined successes in over a half dozen industries, our two founders guide the company with the vision of being the best place to work and work out. In this tribe, we: Work hard, Have fun, and Make history
Description: We are looking for an energetic and outgoing person to execute a marketing strategy that drives brand awareness for the Crunch Brand. You will work with a team to target businesses and consumers in your local market to drive lead generation, sales generation and to build relationships with local businesses.
The primary goal is to execute a strategic marketing plan designed to drive leads and sell membership prior to and during the opening phase of a new Crunch location. This is one of the most important roles because the Field Marketing team is the first impression the community has of Crunch Fitness!
Position Title: Field Marketing Specialist
Type: Part-time and Full-time – 12 Hours to 30 Hours per week
Compensation: Hourly (Average of $12 - $22 Per Hour) No Cap, write your own paycheck!
Mileage Reimbursement: Program based on standard reimbursement rates
Reports to: New Store Opening Director
Schedule: The Pre-Sale is open 7 days a week. The schedule of the Field Marketing Specialist will be based on Pre-Sale needs and will be consistent. Special events and weekend hours may be required to work when needed.
Requirements:
- Customer service in sales or hospitality.
- Excellent communication skills.
- An outgoing, friendly personality and desire to meet new people.
- Active driver’s license and insurance.
- Clean driving record.
- Reliable transportation.
- Strong social media presence on multiple platforms.
- Professional attitude and interest in growth opportunities.
- Proficient in reading and writing.
- Ability to work independently.
- Excellent customer service skills.
- Experience in sales is a plus.
- Interest in fitness is a plus.
Physical Requirements:
- Ability to lift up to 40 lbs.
- Ability to carry up to 40 lbs.
- Stand for long periods of time up to 3 hours.
Responsibilities:
- Distribute marketing materials within a 5 to 8 mile radius of the club to build excitement and awareness of the new Crunch gym opening.
- Utilizing your own transportation/ fuel on each shift, you will drive business to business to distribute marketing materials, have conversations with prospective members and business owners about all Crunch has to offer, and develop relationships and partnerships in the community.
- Developing community partnerships with local business to set up cross-promotions, on-site events and drive brand awareness.
- Each employee will be held responsible for individual goals regarding lead generation, social media, pictures taken with potential members and in businesses, marketing distributed, and number of businesses visited each day worked.
- Participate in daily pre-opening activity planning and events.
- Identify potential leads and sign-up new members both in the pre-opening membership office and in the field through guerilla marketing tactics
- With the exception of being inside while marketing business to business, job duties will be performed outside in all types of weather to include business to business efforts, sign holding and waving, working at the tent or trailer table, on-site events, or other duties outlined to support the Pre-Sale.
Employees must be comfortable working on their own or in a group. The expectation will be determined by the Team Leader in terms of daily grassroots outreach efforts.
Employees must dress according to the Crunch uniform policy. This includes looking professional and in their clean, Crunch uniform. The Crunch name tag must be worn as well on the right chest at all times. The employee must uphold the highest Crunch brand standards at all times.
Any other duties assigned by the management team.
More about this role:
Field marketing is a method of direct marketing that involves people distributing, auditing, selling or sampling promotions in the "field". Field marketing is historically thought of as a one-way communication tool.
As a field marketer, your job duties include running campaigns such as in-store or street team promotions, product sampling, special events, leafleting, and building product displays. You are responsible for collecting consumer data to generate leads and to inform future field marketing campaigns.
The core difference between event planning and field marketing is that event planning generally has a focus toward generating leads rather than executing on any way to nurture those leads or sales enablement (both core functions of field marketing).
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