EVENT COORDINATOR Job at Hooligan Harley-Davidson
If you want to work in a
FUN & GREAT WORK ENVIRONMENT and have opportunities to grow,
THIS IS YOUR CHANCE!!
We are seeking a talented and self-driven new TEAM member that wants to grow their career and earn opportunities in our Event Coordinator position.
Key Result Areas
Marketing
Advertising & Promotion
Customer Service
H.O.G. Group Management
Major Duties and Responsibilities
Marketing
Responsible for the implementation of the dealership’s marketing plan;
also maintains routine updates of the marketing plan.
Conduct market research activities and analysis and establish data
management to improve the dealership’s marketing efforts.
Coordinate the development and implementation of the dealership’s
marketing, advertising, and public relations activities.
Organize community events for the dealership, such as fashion shows, open
houses, motorcycle rides, and charity events; also organize HOG chapter
activities.
Manage annual marketing budgets, regularly monitor expenditures,
and prepare summary assessments and reports.
Monitor and analyze marketing promotion results to determine effectiveness.
of each promotion campaign.
Attend training sessions to keep current with marketing techniques.
Advertising and Promotion
Coordinate production of advertising and promotional spot announcements,
press releases, and direct mailings to customers.
Create, review and/or oversee television and radio spots, newspaper, magazine
advertising, and other promotional publications.
Write and edit promotional and informational materials, such as press
releases, brochures, and newspaper and magazine advertisements.
Professionally promote the dealership’s products and services to attract new
customers and/or target markets.
Customer Service
Contact customers using mailing lists, tickler files, and personal follow-ups to
encourage additional sales, maintain customer relationships, and ensure
customer satisfaction.
Handle customer complaints reasonably, showing empathy and a positive
attitude, and demonstrate our commitment to “Make Things Right”.
Other Duties
As assigned.
Commitments
Treat all employees and customers fairly, courteously, and with dignity.
Model superior customer service behavior for all marketing personnel by
maintaining positive relationships with customers, employees, GMs, and
owner(s).
Be prompt and available for flexible scheduling.
Be honest and fair in all business dealings.
Qualifications and Job Requirements
Ability to get along with a broad customer base.
Excellent Communication Skills.
Prefer experience and/or training in promotional activities.
Prefer knowledge and experience with marketing of Harley-Davidson
motorcycles, and other products sold by the dealership, or the
demonstrated ability to quickly learn them.
Benefits
Insurance will be offered 90 days after the start date.
Employee discounts on Parts, Accessories and General Merchandise after 30 days.
All pay plans are open to an annual review or as business dictates.
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