Company Overview

Veritonic is the audio industry’s leading analytics and research platform. We give brands, agencies, and publishers tools and insights to make their audio campaigns more effective. From
Brand Lift and Attribution analytics to pre-market Creative Measurement, to comprehensive
Competitive Intelligence, our End-to-End platform is the gold standard in audio measurement.

We’re headquartered in NYC with global operations and backed by some of the most prolific VCs in the world, including Greycroft, Audible, and Lerer Hippeau. With more than 6 years in market, we’re an established start-up at the forefront of audio’s meteoric growth, and we’re rapidly growing our team.

About This Role

We are looking for an enthusiastic Demand Generation Lead to help further support Veritonic’s growth and join our unparalleled team. In this role, you will be responsible for creating, managing, optimizing, and reporting on end-to-end top-of-the-funnel marketing and lead generation campaigns. The ideal candidate will be a natural collaborator and problem solver with a high intellectual curiosity and thrives in a data and content-driven environment.

We have a strong preference for this position to be in New York City, but remain open to virtual employees that live within a commutable distance to NYC (i.e. MA, CT, etc.).

Responsibilities

• Define and own demand generation strategy and execution across both paid and unpaid media channels for our products

• Create, manage and optimize multi-channel digital marketing campaigns, including but not limited to Hubspot, Google Ads, LinkedIn and affiliates

• Develop email engagement program strategy and content to nurture new business leads and pipeline

• Partner with your peers on the Marketing team to promote and track webinar and event engagement

• Leverage Hubspot for audience segmentation, campaign tracking and lead operations

• Regularly analyze and report on key performance indicators (KPIs) of campaign engagement & conversions

• Leverage reporting to inform optimization recommendations on how to maximize budget and allocate resources toward highest return on investment (ROI)

• Collaborate with Marketing, PR, and Client Success teams to create relevant content, build converting landing pages, and design engaging ad & social content

• Assist in executing and optimizing lead-based strategies and campaigns to engage key target accounts and connect them with sales through personalized & engaging experiences

Requirements

• 6+ years of experience in Demand Gen in a Marketing capacity (technology or related experience preferred)

• Expert in Adobe Creative Suite including InDesign, Illustrator, and Photoshop

• Expert with Paid Media channels
• Expert with analytical, data-driven work
• Strong written and verbal communication skills
• Adaptable to a fast-paced working environment and able to manage multiple projects simultaneously
• Highly collaborative spirit
• B2B Software-as-a-Service (SaaS) experience preferred
• Bachelor's degree in business, marketing, or related field

What We Guarantee

At Veritonic, our team is everything. For that reason, we aim to bring the best and the brightest onto our team–bar none. We believe that means a team of diverse thinkers and workers and are open to all candidates no matter the background. Veritonic is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you love audio and measurement, we urge you to apply.

Benefits

• Competitive salary & bonus plans
• Medical, Dental, Vision and 401K benefits
• Equity compensation
• Flexible location policy
• Excellent vacation + time off policy

Job Type: Full-time

Pay: $50,000.00 - $95,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 6 years (Required)

Work Location: Remote

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