Callaway Golf is a leader in total performance, premium golf equipment and active lifestyle products while also being a great place to work! We are passionate and push the limits of innovation. We dare to be great while acting with integrity and respect. We stay hungry, yet humble. All while having fun and making golf enjoyable for everyone!

Our company is a blend of experience and diverse backgrounds, and our leaders have a strong history of building and selling successful initiatives. We are working to build a truly groundbreaking company, and we want top-notch people to join us in that mission.

JOB OVERVIEW

Callaway Golf is searching for an entrepreneurial Marketing Data Analyst with strong analytical skills and a desire to grow our emerging digital business by making clear & convincing business cases through data exploration, modeling, and experimentation. This will play a crucial role in supporting our digital marketing & growth strategy initially focused on driving efficient customer acquisition, channel diversification, and spend portfolio optimization. Over time, there will be the opportunity to generate scale through extending capabilities and strategies across Topgolf Callaway Brands’ portfolio.

This role will evaluate the effectiveness of current and prospective marketing channels within our portfolio, provide data-driven insights, and make recommendations for efficiently driving active customer growth across our brands. This is an excellent opportunity for someone who wants to establish foundational capabilities for a category-leading brand and strong business that is still early in its digital evolution.

ROLES AND RESPONSIBILITIES

• Measure and report on the effectiveness (LTV/CAC, volume, ROAS, etc.) of our paid media channels, highlighting critical areas of risk and opportunity for our portfolio
• Apply data modeling skills to solve for optimal channel mix, marketing spend allocation, attribution, etc.
• Lead analytics projects (deep dives and ad hoc analysis) to identify actionable insights, uncover areas of optimization and growth to drive new customer acquisition, and reactivate existing customers
• Use SQL, Excel, third-party analytics tools, and scripting languages to mine, access, and analyze data
• Visualize and synthesize your analytics work appropriately for audiences across the spectrum (executives, marketers, etc.)
• Work closely with business owners to utilize our available data to design/develop tools, dashboards, and other technical solutions to scale our capabilities as we grow
• Partner with Data Engineering to ensure that our data architecture supports the marketing and eCommerce organization’s analytics needs

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Highly intellectually curious with regards to both the business and the data
• Driven to generate direct business impact through actionable insights and creative problem-solving utilizing data
• Using Excel to uncover and summarize findings for quick turnaround ad hoc requests
• Strong fluency with SQL and data transformation
• Preferred: Experience with common scripting languages for analytics (Python, Julia, R)
• Preferred: Predictive data modeling & statistical analysis experience optimizing marketing budget spend allocation
• Preferred: Effective presentation & communication skills using Word or Powerpoint

EDUCATION AND EXPERIENCE

• Preferred: Bachelor's degree in related fields, including Economics, Statistics, Business Analytics, Computer Science, Mathematics, Engineering, etc.
• Minimum 3 years experience in online marketing and/or digital analytics, preferred in-house

Topgolf Callaway Brands Corp. is an Equal Opportunity Employer. If your experience is close to what we’re looking for, please consider applying. Experience comes in many forms, skills are transferable, and passion goes a long way. We know that diverse backgrounds and experiences make for the best problem-solving and creative thinking, which is why we’re dedicated to adding new perspectives to the team and encourage everyone to apply. We look forward to learning more about you.

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