Copy Writer Job at Workforce Logiq

Workforce Logiq Atlanta, GA 30328

Overview:

Magnit Direct Sourcing is currently looking for a Copy Writer for a 36-month temporary assignment at Atlanta, GA with a Pay Rate of $40-$45/hr on W2.


  • You’re the idea engine and a copy generator. At the Brand Studio you’ll write marketing content, as well as general marketing messaging, for all platforms, tactics, and channels. You’ll create compelling copy and prolific solutions, for an array of products and services, and work closely with teams internally and externally to go above and beyond for marketing needs.
  • Obviously, superior writing and strong conceptual ability are a must, and you’ll apply those standards daily, across all channels, working with the digital/print/video creative and production teams to craft ideas well within budget.
  • You are a polished communicator and effective problem solver, confronting daily challenges while juggling multiple projects under tight deadlines. You’re familiar with trends in retail advertising (and advertising in general) and knowledge of the promotional spectrum. Strong proofreading skills required. Some design knowledge—fonts, layouts, etc.—to optimize the effectiveness of all materials, is preferred.
  • Experience in retail and the mobile category is a plus.
Responsibilities:
  • Develop and create effective, engaging copy (and concepts) for all marketing projects that support business objectives and adhere to established brand voice
  • Produce strategic creative solutions, develop concepts, and write copy for a variety of retail marketing projects
  • Collaborate with the creative director, senior copywriters, designers, other Studio members, and internal partners to determine the conceptual and copy direction of branding and advertising initiatives
  • Work with team members to ensure copy tone and style are consistent with visual tone and style
  • Write compelling and fresh retail marketing and digital content
  • Write copy and messaging for new pitches, print, digital and creative comps
  • Write and develop case studies when required
  • Present messaging strategies and recommendations to internal boundary partners
  • Work closely with project managers to create and refine processes and implement content creation efficiencies
  • Research industry-related topics and identify gaps in our content
  • Write original copy for ads and social networks
  • Prepare and publish articles that describe our company and products
  • Edit and fact-check pieces of content generated by colleagues
  • Use SEO practices to optimize articles and increase visibility
  • Liaise with Designers to enrich text with visual aids, like images and charts
  • Shape language and tone used in sales emails, banners, and brochures
  • Create and oversee reports on content (e.g., weekly, or monthly)
  • Interview clients, industry experts and internal teams
  • Ensure all content is up to date
  • Must be a conceptual thinker and talented writer who is proficient in capturing and defining a brand’s voice
  • Experience in brand identity, direct mail, digital campaigns, social media content, corporate communications, broadcast TV and radio, print and OOH
Qualifications:
  • BS Degree in English, Journalism, Marketing, Communications, or a related field
  • 4+ years’ experience in an accredited advertising agency In-house agency experience is welcome
  • Proven work experience and recognition as copywriter or similar role
  • Excellent writing and editing skills, with a keen eye for detail
  • Strong Retail copywriting skills and knowledge of editing procedures
  • High level experience with global brands in brand identity and voice
  • Solid presentation skills
  • Good people skills and a sense of humor
  • Portfolio of published work
  • An ability to write creative copy both for large pieces of content (e.g., product descriptions) and smaller texts (e.g., social media posts)
  • Solid time-management skills
  • Basic keyword search knowledge
  • Proficient in Workfront

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Magnit is an equal opportunity employer, and all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.




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