Contributing Editor and Copywriter Job at Boston Symphony Orchestra
Summary/Objective
About the BSO
Founded in 1881, the Boston Symphony Orchestra (BSO) is one of the premier orchestras in the world. The BSO is committed to bringing world class music and performances to the local and international communities. The key to our success has been our employees from the musicians onstage to those behind the scenes.
Job Description
About the Role
Reporting to the Director of Content and Digital Services, the Contributing Editor & Copywriter is responsible for creating cohesive and consistent messaging, narrative and text for the Boston Symphony Orchestra, Inc., and its Marketing department by working in close partnership with the Marketing & Audience Development team and other members of the Content & Digital Services team. This critical role will not only help to define and articulate the written standards for the Boston Symphony Orchestra, Boston Pops Orchestra, Tanglewood, Tanglewood Learning Institute and other BSO owned brands, but will help bring them to life through development of content used across all channels (both digital and traditional) to make marketing materials as compelling, effective, and inclusive as possible.
On an ongoing basis, the Contributing Editor & Copywriter will develop cohesive, multi-channel campaign messaging and will create compelling content in support of those campaigns for brochures, websites, blog posts, social media, email, video, audio, outdoor media, direct mail, and signage based on strategic communications briefs developed by the Marketing & Audience Development team. In responding to these briefs and to other ad hoc needs and in partnership with the Creative Services team responsible for the visual representation of the brand, the role will help to fulfill the Marketing department’s communications objectives and brand strategies by delivering actively engaging headlines, taglines, product/service descriptions, stories and features that build a genuine connection between the organization’s offerings and our target audiences. Within owned digital properties, the role will be responsible for developing content that improves SEO standards. Across channels, edit and proofread content produced by others.
Following broader brand strategy development work, the Contributing Editor and Copywriter will also assist with translating foundational market research into tangible written brand standards and guidelines, evangelizing and helping to enforce those standards across the organization in order to ensure a cohesive brand voice. All content should both clarify details about the specific brand/product, while supporting the unified goals and guidelines of the BSO communications and Marketing strategies overall. Help to define more specific standards and guidelines by channel as appropriate (e.g. email, social media, etc.).
Required Education and Experience
Job Responsibilities
- Produce content for seasonal BSO Marketing efforts and brand-building campaigns across uses and channels: brochures, websites, blog posts, social media, email, video, audio, outdoor media, direct mail, and signage
- Create content across Boston Symphony Orchestra, Boston Pops Orchestra, Tanglewood Music Festival, Tanglewood Learning Institute, Tanglewood Music Center, BSO NOW, July 4 Fireworks Spectacular, BSO Classics, BSO Youth and Family Concerts, and other programs as they arise
- Edit and proofread content produced by other members of the team, colleagues in other departments, and external collaborators
- Partner with Publications, Patron Services, Development, Public Relations, Tanglewood Music Center and Learning, Events Services, and other departments as needed
- Collaborating with Director of Creative Services, create a set of interim brand guidelines to create consistency, clarity, and equity in communications before brand repositioning
- Write and edit copy to appeal to different audience segments
- Ensure all BSO, Inc.-affiliated copy (from both internal and external stakeholders) uses inclusive language and, when appropriate, contextualizes sensitive topics related to programming
- Use SEO best practices in web content to improve BSO search standings
- Analyze content marketing metrics and make changes in voice and subject matter to achieve content goals
- Collaborate across teams to help develop, revise and improve the BSO’s content strategy
CONTACTS
- Internally: All members of the marketing team and all BSO departments
- Externally: Creative and media agencies, market research partners, and outside institutions with which collaborative projects are established
QUALIFICATIONS:
- 4+ years of copy writing and content creation experience as a staff writer on an in-house creative services team, at an advertising or communications agency or as a freelancer
- Bachelor’s degree in Music, English, Journalism, or related field
- Knowledge of classical music is preferred
- Detail-oriented mindset with excellent writing, proofing, and editing skills
- Ability to communicate effectively and collaborate across teams
- Ability to provide clear, constructive feedback on writing to colleagues at all levels
- Openness to feedback and ability to respond to it effectively
- Understanding of an audience-focused content strategy, incorporating buyer’s journey, customer segmentation, and other personalization factors into content that can be leveraged to drive awareness, consideration, and conversion
- Proven success writing content for online platforms/meeting digital goals
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
- Ability to thrive in a fast-paced environment with many competing priorities
- Journalistic mindset; curious, able to find answers to questions, confident in brainstorming and pitching content ideas
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