Content Marketing Manager Job at MetTel
As our Marketing team is growing, we are seeking a
Content Marketing Manager to drive brand awareness and support demand generation with content. This role reports to the Director of Marketing. The marketing team is based on the East Coast so Eastern or Central time candidates are preferred but this role is open to remote candidates in the US. You’ll have the ability to utilize MetTel offices in lower Manhattan or Holmdel, NJ if that is convenient for you.
What You’ll Do
You’ll ideate, draft, and produce content that helps ease our customers’ pain points around planning, implementing and managing complex IT, networking and communications solutions. You research topics, stay on top of industry trends and identify content gaps and opportunities. You form a compelling opinion and write jargon-free white papers, case studies, blogs, webinars, and social media posts. MetTel is a collaborative company, and while your role is writing-heavy, you contribute to the success of the larger team. You brainstorm with stakeholders, optimize sales materials, and use analytics to create and execute an editorial calendar. Above all else, you create content that resonates with customers and aligns with sales touch points in the buyer journey.
Skills that will make you successful
About MetTel
MetTel is a leading global provider of integrated digital communications solutions for enterprise customers. By converging all communications over a proprietary network, MetTel enables enterprise companies to easily deploy and manage technology-driven voice, data, wireless and cloud solutions worldwide. MetTel's comprehensive portfolio of customer solutions boosts enterprise productivity, reduces costs, and simplifies operations. Combining customized and managed communication solutions with a powerful platform of cloud-based software, the MetTel Portal enables customers to manage their inventory, usage, spend and repairs from one simple, user-friendly interface. Learn more at mettel.net.
What You’ll Do
You’ll ideate, draft, and produce content that helps ease our customers’ pain points around planning, implementing and managing complex IT, networking and communications solutions. You research topics, stay on top of industry trends and identify content gaps and opportunities. You form a compelling opinion and write jargon-free white papers, case studies, blogs, webinars, and social media posts. MetTel is a collaborative company, and while your role is writing-heavy, you contribute to the success of the larger team. You brainstorm with stakeholders, optimize sales materials, and use analytics to create and execute an editorial calendar. Above all else, you create content that resonates with customers and aligns with sales touch points in the buyer journey.
Skills that will make you successful
- You display a strong writing and editing background that includes a wide variety of topics and audiences, including technical audiences.
- You are an agile writer who can react to current events and quickly turn around a blog post.
- You have a strong working knowledge of SEO methodologies/tools.
- You can use data in various formats and tools (e.g. Google Analytics, Excel, Eloqua, Salesforce) to answer critical business questions and drive data-based decision-making.
- You are proficient in working in a variety of content management systems including WordPress.
- You have strong communication skills. You can communicate effectively with stakeholders at all levels of the organization, articulate your ideas in different formats and assist/coach senior leaders and internal subject matter experts in preparing for webinars and in-person presentations.
- You are a team player who has a demonstrated record of helping your colleagues succeed, even when you don’t personally immediately benefit from that effort.
- Nice to have: You have some experience producing videos for businesses/organizations. You can script and storyboard video content, partnering with an agency to create a final, polished product.
- Must have experience in B2B writing where you have gained complex and critical exposure to tech writing, content marketing, or a related discipline
- 3-5 years relevant work experience
- WordPress: can upload, edit and publish posts.
- Google Analytics: can quickly get up to speed on how our account is set up and tracked.
- Produce month over month and year over year reports that drive optimization and improved results.
- Excel: ability to build and analyze large spreadsheets, utilize basic formulas and execute functions such as pivot tables, vlookups, etc.
- Nice to have: Eloqua: familiar with how campaigns are built in this tool and how to access and analyze reporting.
- As a Content Marketing Manager, a typical day may include several of the following: Research topics for an upcoming series of blog posts, ebooks, and social posts to build the key messaging
- Collaborate with the demand generation team to develop copy/content assets for an upcoming campaign
- Meet with Senior Leadership and/or internal subject matter experts to prepare them for their participation in several pending webinar events
- Analyze reporting metrics of recent content releases and make recommendations for how to increase engagement for upcoming campaigns
- Develop script for a short video to promote an upcoming campaign
- Meet with members from sales, product management and client support to gain insights on customer perspectives and internal business challenges, and apply these findings to our content strategy
- Editing email copy for a nurture campaign that will be sent to a segment of prospects
- Provide feedback on visual assets/graphics for an upcoming ebook/website release
About MetTel
MetTel is a leading global provider of integrated digital communications solutions for enterprise customers. By converging all communications over a proprietary network, MetTel enables enterprise companies to easily deploy and manage technology-driven voice, data, wireless and cloud solutions worldwide. MetTel's comprehensive portfolio of customer solutions boosts enterprise productivity, reduces costs, and simplifies operations. Combining customized and managed communication solutions with a powerful platform of cloud-based software, the MetTel Portal enables customers to manage their inventory, usage, spend and repairs from one simple, user-friendly interface. Learn more at mettel.net.
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