Content Marketing Coordinator

About our company:

Springboard Hospitality is a premier third-party hotel management company with a 30+ year history transforming lifestyle hotels, from the islands of Hawaii to the tip of Florida.

Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.

At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the travelers journeyinviting them to experience the frequency of each hotels locale, pushing authentic human connection, exploration, and discovery, while also driving revenue.

Springboard values intentional culture, and whole-heartedly believes in nurturing, training, and empowering the careers of the hospitality leaders of today and tomorrow, encouraging them to travel and explore, through Springboards award-winning portfolio. From work life balance to career development, Springboard values and invests in the greater team, reflected in zero corporate turnover during the pandemic, well positioned for continued growth through the future.

Springboard Hospitality maintains corporate offices in Los Angeles and Honolulu, while also supporting a modern work remote culture for select positions. https://www.springboardhospitality.com/

Primary mission:

The primary mission of the Content Marketing Coordinator is to help support Springboard Hospitalitys social media marketing efforts, coordinating efforts to create and report on impactful social media efforts for individual hotels and regional groups of hotels within Springboard Hospitalitys portfolio.

In this role you will be responsible for supporting the execution of thoughtful organic social media strategies for hotels, coordinating and executing marketing plans that address local and regional business objectives and challenges, with an emphasis on content calendar creation, community management, and influencer management, all while reporting on overall impact.

SCOPE OF WORK + TEAM

• Reports to Corporate Director of Marketing
• Supports social media efforts for 23+ hotels
• Part of the Corporate Marketing Team

RESPONSIBILITIES

• Support in the execution of detailed social media marketing plans for each hotel that include brand voice and visual direction, target audiences, influencer targets, giveaway concepts, and more, eventually providing campaign reporting and analysis to stakeholders.
• Support day-to-day management of copy, images, and hashtags for individual property account organic content calendars, creating both static and Story content.
• Schedule and post ongoing organic content calendar content.
• Utilize Canva to create social media marketing materials, like Instagram Stories, Facebook event covers, etc.
• Execute community management efforts across property profiles, answering inbound queries from guests and coordinating with individual properties to resolve any flagged needs.
• Coordinate inbound influencer requests, including influencer vetting, contract negotiations, stay coordination, and reporting.
• Create monthly social media reports, explaining monthly insights and providing recommendations for performance optimization.
• Support content creation photoshoots as needed, sourcing potential models and drafting contracts.
• Maintain the digital asset library and provide recommendations for photoshoot needs, where applicable.
• Stay up-to-date on industry trends.
• Perform tasks and coordinate with other functions to most effectively and efficiently perform work responsibilities and accomplish objectives on a timely basis.
• Perform special projects and other duties as requested by HQ Sales, Marketing and Revenue leaders and other executive team members.

Qualifications:

EXPERIENCE:

• Prior Experience:
  • • 1+ years of experience in social media management, or a similar role is required.
• IT Expertise:
  • • Knowledge of social media design, scheduling and reporting softwares. (e.g. Canva, Sprout, Later, etc.)
    • Advanced knowledge of computer software (including Office suite) and web analytics tools is preferred. Intermediate Photoshop knowledge is preferred.
• Subject Expertise:
  • • Experience creating social media campaigns across various platforms.
    • Must have discriminating perceptions of text/graphic presentation and ability to execute designs.
    • Experience in analyzing social media marketing reports from various reporting tools.

OTHER EXPECTATIONS:

• Abide by payroll policies, procedures and rules of conduct as stated in the Springboard Hospitality Associate Handbook.
• Demonstrate a working knowledge of all company safety and security procedures.
• Travel required: As needed for hotel familiarization, content creation shoots and to meet with colleagues.
• Hours Required: Must primarily work during Springboard Hospitality business hours, Monday - Friday 8am - 5pm (PST), while understanding that the hotel business functions 24/7 and some weekend or holiday work may occasionally be required.

Benefits:

Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to employees who work 20 hours/week or more that includes:

Full Time Benefits

• Competitive Base Salary
• PTO
• Medical, Dental, Vision, Life, Pet Insurance
• 401K
• Costco Membership
• Bereavement Leave
• Management Contract Referral Program
• Education Assistance

Additional Per Position

• Employee Rates at all of Springboard Hospitalitys 35+ Hotels
• Monthly Cell Phone Stipend
• Dry Cleaning Services
• Hotel Level Executive Bonus Program
• Retention Bonuses
• Lead Share Program
• Associate of the Month/Quarter & Company-wide Associate of the Year Programs
• Associate Referral Bonus Program

Springboard Hospitality Core Values:

• CONNECTED. We are plugged into people, technology and the cutting edge of culture.
• INDEPENDENT. We are free-thinkers who embrace diversity and advocate for innovation.
• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working hand-in-hand.
• PERSONALIZED. We are devoted to authentic human connection, personalizing our approach to the guests and owners that we serve.
• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer. Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race, color, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, religious creed (including religious dress and grooming practices), marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information and characteristics, sexual orientation, gender identity or expression, military or veteran status, or any other basis protected under federal, state, or local laws. Springboard also provides reasonable accommodations for qualified applicants and employees with disabilities or medical conditions in accordance with applicable laws.