Communications Designer Job at IPG Mediabrands
General information
Agency: Initiative
Job Function: Planning
Location: New York, United States
Job Ref#: 14510
Description & Requirements
Position Summary
As a Communications Designer, you are an important part of the creation of the most appropriate communications plan for your client to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key media, consumer and market intelligence required to your clients’ connections plan.
You have a passion for brands, media and ideas, and within the team are considered the go-to-person on the latest news and innovations going on in media. You spend time with media partners understanding their offerings in detail, and are up to speed on all the intricate tactics available to brands today – from new platforms, to new targeting opportunities. You are an important part of the idea design, and the development of the communications architecture and tactics.
In this role, you will develop, recommend, execute and evaluate digital-heavy media plans from inception to completion with moderate oversight from the Manager. The Communications Designer should be able to work fairly independently once given project parameters, goals and budgets to develop a sound recommendation with clear rationale. The Communications Designer will oversee an Associate in terms of daily maintenance to ensure consistent processes are being followed and all client media buys are delivering.
Key Responsibilities
Client
- Contributor to impactful communications plan development to meet client needs and deliver communications idea
- Attend regular client status meetings, send concise recap notes, and maintain on-going rapport
- Assist Manager with timely responses to client requests as required and adherence to project timelines
- Analyze and provide clients with research data and media/marketing information (audience deep dive, inclusive of media consumption habits, competitive, industry POVs, etc.)
Internal
- Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making (audience deep dive, inclusive of media consumption habits, competitive, industry POVs, etc.)
- Work collaboratively with team members in media plan development across Digital and Traditional channels
- Manage flowchart updates
- Provide senior-level guidance to Associate(s) on day to day functions
- Mentor and assist in the training of Associate(s)
- Vet real-time opportunities to ensure our clients are remaining competitive
- Develop industry POV’s with Manager’s oversight
- Participate in the development of KPIs with larger team
- Excellent organizational, time management skills with the ability to meet deadlines
- Ability to communicate concisely and clearly, both written and oral
Commercial
- Ability to identify areas to collaborate with other cross craft team members
Desired Skills & Experience
- Bachelor degree in related field or equivalent experience
- 1+ years in an integrated planning role (digital/traditional) at an advertising/media agency
- Proven ability to develop and maintain strong professional relationships with clients and colleagues
- Excellent written, verbal communication and presentation skills
- Strong time-management and organizational skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Experience analyzing data and market research using syndicated tools
- Experience delegating assignments to junior staff
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $62,500 to $67,500. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Us
Initiative is different to other media agencies.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.
We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.
We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.
We call this Cultural Velocity ™.
Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.
Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.
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