McKesson is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology and specialty care, and healthcare information solutions. McKesson partners with pharmaceutical manufacturers, providers, pharmacies, governments and other organizations in healthcare to help provide the right medicines, medical products and healthcare services to the right patients at the right time, safely and cost-effectively. United by our ICARE shared principles, our employees work every day to innovate and deliver opportunities that make our customers and partners more successful - all for the better health of patients. McKesson has been named a “Most Admired Company” in the healthcare wholesaler category by FORTUNE, a “Best Place to Work” by the Human Rights Campaign Foundation, and a top military-friendly company by Military Friendly. For more information, visit www.mckesson.com.

McKesson’s Medical-Surgical division is seeking a Brand Manager to join the Marketing and Strategy team in Richmond, VA. Reporting to the Director, Brand Strategy, the Brand Manager will support efforts for defining, developing, and implementing the brand strategy for specific products, product lines, segments, and overall Med-Surg approach. This inherently cross-functional role will require some onsite time for meetings and collaboration in the Richmond office.

Responsibilities:

• Contributes to the development of defining, developing, and implementing the brand strategy for specific products, product lines, segments and overall, Med-Surg approach.
• Work with Senior Brand Manager to own and manage brand for Med-Surg including:
  • Value proposition development (across Med-Surg and within segments)
  • Messaging strategy (across Med-Surg and within segments)
  • Brand standards, inclusive of McKesson Brands – editorial guidelines, design, etc.
  • Brand review and governance
  • Brand health metrics – monitoring, action planning, etc
  • Drive insights, business needs and requests for Med-Surg level awareness and consideration marketing & advertising
• Collaborates teammates to understand their market and project needs and links brand positioning to maximize customer loyalty and connection to the product and company.
• Executes brand strategies and programs to achieve commercialization, profitability, business growth and market share objectives.
• Partners with cross-functional teams to lead brand planning efforts and develop brand personality in conjunction with marketing, product marketing, product management, market research and marketing communications functions.

Critical Skills:

• Exceptional communication skills – interpersonal, written and visual
• Self-directed and able to autonomously lead and operate projects and execute independently with minimal supervision
• Proven track record of influencing within and across organizations- preferred experience working with VP+ leaders
• Brand lover - understands it, gets it and can live it
• Fluent in audience/market research, analysis and best practices
• Agency management experience- including RFP, KPI definition and review
• Works under limited direction.
• Determines and develops
• approach to solutions

Preferred Skills:

• Experience with launch of new Val Prop and positioning work
• Health care experience

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At McKesson, we care about the well-being of the patients and communities we serve, and that starts with caring for our people. That’s why we have a Total Rewards package that includes comprehensive benefits to support physical, mental, and financial well-being. Our Total Rewards offerings serve the different needs of our diverse employee population and ensure they are the healthiest versions of themselves. For more information regarding benefits at McKesson, please click here.

As part of Total Rewards, we are proud to offer a competitive compensation package at McKesson. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.

Our Base Pay Range for this position

McKesson is an Equal Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to Disability_Accommodation@McKesson.com. Resumes or CVs submitted to this email box will not be accepted.

Current employees must apply through the internal career site.

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