Reinhardt University is currently accepting applications for an Assistant Director of Media and Public Relations.
Position Summary

The Assistant Director, Media and Public Relations manages and oversees the daily operations of positive media outreach and institution-level public relations in support of the University’s marketing and communications initiatives.
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Job Description*

Typical duties include but are not limited to:

• Generates and maintains a strong local, regional, state, and national public presence for the University.
• Maintains effective relationships with media sources to increase airtime and print space for university news.
• Cultivates expert sources within the University to help promote the faculty, staff, and programs on campus. Develops and conducts media training with university expert sources.
• Directs and assists with the creation and management of social media strategy and content development. Trains and oversees all social media content creators across the University.
• Coordinates media access to campus and provides media management for special events.
• Writes and edits materials for a variety of sources including website media, weekly newsletter, social media, press statements, articles, and reports.
• Creates visual assets (photography, audio, and video) for web, social media, and media.
• Establishes performance goals and measures to evaluate the success of assigned areas of responsibility.
• Participates in formulating and implementing policies and procedures.

Other Duties:

• Other job-related duties as assigned.
• Represents the organization at various promotional events and business/community meetings.
• Helps maintain editorial calendar.

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Required Qualifications:*

• Bachelor’s degree from an accredited institution in an appropriate area of specialization.
• Four years of professional full-time experience in marketing, communications, graphic design, public relations, or other relevant experience.
• Experience as a news writer.
• Experience in photography and shooting and editing video.
• Excellent interpersonal, verbal and written communication skills.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
• Proficient with Microsoft Office (Word, Excel, PowerPoint, and Outlook).
• Knowledge or proficiency in Adobe Creative Cloud products including Photoshop, InDesign, Illustrator, and Premiere a plus.
• Demonstrated familiarity, knowledge and proficiency with varied technologies and platforms related to the role, including: Constant Contact, Monday.com, video production and editing, meeting management software including Microsoft Teams, Zoom, etc.

• Successful completion of a background check.
• A valid driver’s license and safe driving practices: travel expenses for approved business-related travel are provided but must have reliable means of transportation.
• Ability to walk throughout campus and campus grounds and trails, lift up to thirty pounds, and be able to work sitting down or driving for long periods of time.

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Preferred Qualifications:*

• Experience with audio or multi-media production, communications or marketing project management, graphic design, writing, photography, print layout and design, print production, or social media design.
• Experience managing brand-level social media accounts.

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Knowledge, Skills, and Abilities:*

Knowledge of

• Marketing strategies and communication principles.
• Developing and cultivating positive stories to generate media interest.
• The inner workings of the local, regional, and national press.
• Media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, oral, and visual media.
• Crisis communication
• Associated Press (AP) and APA Style.
• Social media publishing and analytic tools.

Skill in

• Public speaking and delivering presentations to individuals and groups.
• Content creation, editing and proofreading.

Ability to

• Thrive in an organization that values the diversity of its student body and workforce and actively promotes equity and inclusion.
• Work successfully as both a member of a team and independently with minimal supervision.
• Take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.
• Be detail-oriented, creative, service-minded and focused on providing high quality work.

• Be flexible, positive, willing to learn, and effectively adapt to rapid change.

• Succeed in a very fast-paced, high-energy office that meet the demands of a dynamic, growing institution and an ever-changing environment.

• Respond to constituents (internal and external) and the media in a timely and professional manner while assisting with their inquiries, interests and needs.
• Serve as brand steward on all projects, ensuring brand continuity and consistency.

• Maintain and promote a positive attitude toward work and others.
• Demonstrate ability to interact in a customer-friendly manner.
• Approach strategic direction for university with creative and innovative ideas.
• Openly and directly communicate suggestions, ideas, thoughts and needs with supervisor and others.
• Prioritize work assignments and manage multiple projects simultaneously.
• Work evenings, nights, and weekends as necessary.
• Respond to other duties, as assigned

Reinhardt University is an Equal Opportunity Employer (EOE/M/V/H/V).
Reinhardt University is an equal opportunity institution. The University respects the essential dignity of all individuals and is committed to providing equal access to and support for education and employment opportunities. Reinhardt does not discriminate in any of its policies, programs, or activities on the basis of race, color, age, culture, national origin, socioeconomic status, veteran’s status, gender, sexual orientation, genetic information, religious belief, physical (dis)ability, political affiliation, or any other basis protected by federal, state or local laws. All persons involved in the operations of the University are prohibited from engaging in such discrimination. Direct inquiries regarding the equal opportunity and non-discrimination policy to: Director of Human Resources, Reinhardt University, 7300 Reinhardt Circle, Waleska, GA 30183, 770-720-9146.
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Job Type: Full-time

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