Account Manager, Alternative Channels Job at Once Upon A Farm
Who You Are: You like to eat what you sell and have been in CPG sales roles for at least 5 years, preferably in the Alt Channels, Convenience, and/or Foodservice space. You have cultivated relationships across a variety of retail partners, and you pride yourself on your ability to turn leads into sales. You know how to be pleasantly persistent and manage customers across several channels in an organized fashion. You are comfortable “owning” your business, both creating and executing short- and long-term strategy, and thrive in an environment where you can run with loose direction. You don’t wait to do tomorrow what can be accomplished today and are known for consistently bringing new opportunities and ideas to the table. You are familiar with the nuances of the Alt Channel distribution network and have experience seeding a smaller brand with one of the larger players. And last, but not least, you are a team player who is passionate about organic food sales.
The Task At Hand: We are looking for an experienced Account Manager to lead our Alt Channels business at Once Upon A Farm. This person will oversee the implementation of all sales strategies and priorities across convenience, drug, travel, lodging, on-premise, food service, parks, and beyond, to increase Once Upon A Farm’s penetration in Alternate Channels. This will entail working at both strategic and tactical levels to help develop, implement, and manage sales leads and follow through that help both short and long-range objectives for the company’s sales growth. This individual will work in very close collaboration with the Director of Sales, in addition to other cross-functional, internal teams (Marketing, Business Development, Trade, Customer Service, Ops/Supply, etc.). The Alt Channel Sales Manager will closely engage with Once Upon A Farm’s distributor partners that support the business and always conduct business in a way that aligns with the mission of Once Upon A Farm.
In This Role, You Will:
- Drive Gross Sales
o Achieve volume targets by flawlessly executing against strategic priorities
o Lead the distributors, accounts, and any merchandising team members to overdrive sales execution and results
o Build an accurate forecast and ensure its implementation across our distributor partners
o Help build, manage, and execute the territory expansion strategy
- Grow Market Share
o Have expert knowledge of category and competition
o Proactively communicate and develop plans for sales/share/category/competition
o Identify business opportunities and help support sales efforts to help close white space opportunities
Engage
o Ensure all POS materials are utilized effectively in the market
o Work with broker partners as necessary
o Attend trade shows, and meetings, and actively solicit new business opportunities
Business Relationships and Communication
o Develop, foster, and maintain strong internal and customer/distributor relationships while ensuring proper communication of vital information
o Regularly update and communicate sales priority progress to internal OFarm team members
o Develop and monitor business scorecards; define clear account penetration, sales, and share
Data Analytics and Reporting
o Analyze the distributor, DSD, or other merchandising team’s work to identify key areas for focus
Must Haves:
- Minimum 5 years of retail sales with at least two years spent directly selling and/or providing sales support focusing on distributor management, convenience, drug on-premise, lodging, or other relevant experience
- Bachelor’s degree or equivalent work experience
- Demonstrated success working with cross-functional teams
- Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills
- Proven success in sales leadership with respected consumer packaged goods companies
- Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
- Up to 20% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Additionally, this role will travel to trade shows up to a few times each quarter.
- Genuinely passionate about improving childhood nutrition for a healthier and happier planet
- Desire to contribute to a dynamic high-growth, purpose-driven work environment
Compensation: Full-time salaried. The anticipated base salary range for this position is $90,000.00 - $130,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location.
Additional:
- Employee Equity
- Bonus
- Unlimited Paid Time Off
- Paid Volunteer Time
- Medical Insurance for the employee covered at 100% on select Kaiser and PPO plans, as well as offer additional plan options at a reduced cost to the employee
- Vision and Dental Insurance covered at 100% for the employee
- 401(k)
- New Parents: Up to 18 weeks of paid Parental Leave, baby Steps Back To Work, 3 months’ supply of farm-to-fridge baby food, and Stork breast milk shipping service for those who travel
- Employee Discounts
- Life insurance
- Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans
- Cell and Internet Stipend
- Employee assistance program (EAP)
- And so much more!
Who We Are
Our Purpose: Drive improvement in childhood nutrition for a healthier happier plant.
Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies picked, then cold-pressed (our pouches) or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contain no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.
We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and
collaborative culture that values humility, honesty, passion, positive social impact, and fun.
Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.
Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A farm, a proud equal opportunity employer. In your application, please feel free to note which pronouns you use.
In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
You must reside in the United States to be considered for this position.
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