The Account Executive specializes in creating new and incremental television and digital revenue. The primary job responsibility involves identifying and selling new prospects by presenting customized multi-platform advertising solutions focused on the customer’s return on investment. The Account Executive is also responsible for retaining and growing their existing accounts through insight proposals, proof of performance, and maximizing all station assets. This position offers both a base salary and huge opportunity to grow your income through a rewarding commission structure.
Responsibilities:
- Create a strategic business plan with sales management to meet and exceed all revenue goals on a monthly, quarterly, and annual basis.
- Develop advertising solutions for new customers that deliver results to their customers.
- Prospect consistently to provide a healthy pipeline for new business.
- Conduct needs analysis and account reviews to uncover the customer’s best strategy for success.
- Possess a deep understanding of local and regional business categories and constantly seek to learn more.
- Able to demonstrate product knowledge and value to their customers.
- Able to explain the benefits of streaming and website video and its integration with broadcast television.
- Effectively negotiate with customers to meet a winning return on investment.
- Upsell current customers by providing proof of performance and solid results.
- Collaborate with Account Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
- Use CRM/Matrix software to manage day to day activity, build pipelines and project future business.
- Passion for growing customer’s business, finding and cultivating new leads, and a desire to grow skill sets.
Job Requirements:
Requirements:
- College Degree preferred
- Previous sales or marketing experience is a plus
- Ability to think and lead strategically
- Proven problem solver
- Excellent interpersonal and leadership skills
- Work Environment: Office
- Physical Demands: Sedentary work
- Work Environment Set: Office: normally performed in a typical interior/office environment
- Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 63 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. For more information, visit
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EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
Job Snapshot
Employee Type
Full-TimeLocation
Macon, GA (Onsite)Job Type
Media - Journalism - Newspaper, SalesDate Posted
04/30/2023Job ID
14243/12531/67699Please Note :
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